What’s the word on the street about the winter wonderland? It’s the best Christmas gifts!
For many, Christmas gifts are a tradition that brings joy and happiness to the family and friends who receive them. But why are Christmas gifts so popular, and why should you consider them in your online shop this holiday season?
Christmas gifts are popular because they can be both affordable and meaningful. Even if you’re on a budget, you can find great gifts that your family and friends will love. Whether it’s a handmade item or a personalized box, there are plenty of affordable gifts that you can choose from. But how’s that gonna affect your store?
During the 2020 holiday season, subscription businesses on Shopify saw an increase in the number of gift subscriptions purchased, with a 56% increase in the number of gift subscriptions sent in 2020 compared to 2019. Over the years, selling subscriptions as the best Christmas gifts has proven to be a great way to spread holiday cheer while also helping subscription businesses on Shopify grow their customer base.
So…are you ready to be part of the big festivity? It’s time to boost your subscription sales by preparing your brand for Christmas.
The Nightmare Before Christmas!
This is likely due to a variety of factors, such as the fact that many shoppers have already taken advantage of the best Black Friday subscription deals and are now waiting for the Christmas season to start. (As we all know, the coronavirus pandemic has made people more cautious with their spending, making them more likely to wait for better deals.)
Another factor affecting eCommerce sales is the fact that many stores have been running sales since the beginning of November. This has created a sense of “shopper fatigue”, as shoppers are overwhelmed by the sheer number of deals and promotions. This fatigue has caused shoppers to either delay their purchases until after the Christmas season or purchase only what they need (in the quest for the best Christmas gifts!).
However, Shopify merchants are not doomed to suffer this decrease in sales. To ensure that their sales remain steady before Christmas, subscription brands like yours should focus on creating engaging and informative content and unique holiday deals and promotions that resonate with their audience’s needs and attract shoppers.
Are you ready to slide down the chimneys? Grinch vs. Santa is on!
What Makes Subscriptions the Best Christmas Gifts?
In the weeks leading up to Christmas, it can be difficult for people to find the best Christmas gifts for their loved ones. With so many options available, it can simply be hard to decide which one works the best. That’s why subscriptions are the perfect gift for Christmas:
1. They are flexible
With the right subscription service, you can choose the length of the subscription, the frequency of the delivery, and the type of product or service you want to give. This allows you to tailor your present to be the best Christmas gift for the recipient’s specific needs and interests.
2. They are affordable
Subscriptions can be bought at a range of prices, and they often come with discounts, so you can find something that fits your budget.
3. They are convenient
With a subscription, you don’t have to worry about running out to the store to buy a gift. Instead, the recipient can get the best Christmas gifts delivered to their doorstep.
4. They show thoughtfulness
Subscriptions are a great way to show you’ve really taken the time to think about the recipient’s interests and needs. They’re personal, recurring, and practical.
5. They are memorable
A subscription is something that will keep giving long after Christmas has passed. The recipient will be able to think of you every time they receive their gift!
The 12 Hacks for Getting Your Subscription Brand Ready for Christmas
With the holidays fast approaching, it’s time to start thinking about how to make the most of the festive season and increase sales for subscription businesses. To help you get started, here are 12 Christmas ideas you can use to increase sales and make your subscription boxes the best Christmas gifts out there!
1. Offer holiday discounts
There’s no better time to offer discounts than during the Christmas season. Give your customers an extra incentive to take advantage of your subscription services by offering holiday discounts.
2. Offer free shipping
Give your customers the gift of free shipping during the festive season. This is a great way to encourage more people to take advantage of your subscription services.
3. Introduce festive subscription packages
Create festive subscription packages with unique gifts and discounts. This will surely get your customers excited about your services and make them feel extra special this Christmas.
4. Give free trial periods
Give your customers a chance to try out your services for free during the festive season. This is a great way to get new customers to take advantage of your services as the best Christmas gifts ever.
5. Start a festive referral program
Start a festive referral program with incentives for referring customers. This is a great way to reward loyalty and encourage new customers to take advantage of your services.
The exciting news is: here at Hengam, we’ve got a referral program of our own! As part of our affiliate program, you can become partners with us in:
- Per-install profit
- Payments profit per year
6. Create a gift guide
A gift guide is an effective way to introduce customers to products they may not have considered, and it helps to segment customers into different categories based on their needs and interests. Shopify stores like Bkr and Glossier have had success with this tactic by creating themed gift guides that showcase their products in creative and unique ways. This helps to introduce your subscription offers as the best Christmas gifts and increase engagement, sales, and brand loyalty. In fact, according to Shopify, gift guides increased sales by an average of 18%.
7. Optimize your store with Christmas-themed content
Having Christmas-themed content allows customers to find relevant items more quickly. This is especially true for gift-buying. If customers can easily find items related to the holidays, then they are more likely to purchase those items from your store. Furthermore, it adds a personal touch that helps build customer relationships. They are more likely to remember your store and return in the future if they feel like they have an emotional connection.
8. Create a Christmas-themed landing page
Create a landing page for your subscription business with the Christmas spirit. This can be as simple as changing the background color to red and green, or you can be more creative and include holiday imagery. Lastly…remember that our Customer Success Managers are always available to help you with your subscription landing page to present your products as the best Christmas gifts (So don’t worry about designers or developers!).
9. Use social media
Use social media for advertising your Christmas offers. You can use platforms such as Twitter, Facebook, and Instagram to reach your audience.
Creating gift guides on Instagram is also a good idea!
10. Send festive emails
Send out emails with festive messages and special offers to keep your customers informed about your services. Using Subify triggers, you can use Shopify marketing tools to create automated email marketing campaigns through simple steps!
11. Launch a holiday contest
Invite your customers to participate in a festive contest, such as a Christmas quiz or scavenger hunt for the best Christmas gifts. This will help generate a bit of festive fun and create some excitement around your subscription services.
12. Share festive stories
Share festive stories about how your services have helped your customers this year. This is a great way to show appreciation and make your customers feel valued.
Jingle bells, jingle bells, jingle all the way; get ready to launch your 12-day Christmas campaign today!
We Wish You a Merry Christmas!
Are you ready to offer the best Christmas gifts to the market? Implement these 12 Christmas ideas for improving subscription sales and take the profits of the festive season for your Shopify store.
Your head is probably bursting with ideas at this point, and it may seem really confusing to put all your ideas into action.
Fortunately, you aren’t alone.
With Subify, you’ll have a team of experts working on your subscription brand from start to finish.
This Christmas, make your store ring with the sound of customers flocking to your subscription door!
