Are you trying to attract more new users to your brand? Interested in showcasing an organized view of your amazing subscription offers? Trying to make the buyer’s journey as smooth as possible? Well, subscription landing pages are your answer. Landing pages are single web pages designed to capture a visitor’s attention and motivate them to take action. They typically include a compelling headline, copy, visuals, and a call-to-action for the user to take.
Studies have found that a well-designed landing page can increase conversions by up to 62% and that businesses that use landing pages have seen an average conversion rate of 8.5%.The challenge for many subscription businesses is to create an effective landing page that will capture their target audience’s attention and convince them to subscribe. That is why we are here today to present you with a comprehensive guide to putting together a competent subscription landing page for your Shopify store. Tune in for more!
Importance Of Subscription Landing Page For Business?
A subscription landing page is a specific area on your website that accentuates and promotes your subscription offerings. It’s a vital tool for augmenting visibility, stimulating customer engagement, and amplifying conversion rates. According to a study by the Content Marketing Institute, businesses employing dedicated landing pages have witnessed a 55% increase in lead generation. So, let’s dive into five key strategies to construct a high-performing subscription landing page.
3 Vital Reasons for Needing Subscriotion Landing Page
Subscription landing page is essential for your subscription businesses because it serves as the hub for customers to learn more about the product and sign up for a subscription on Shopify. However, that’s not the only reason:
- A landing page allows subscription businesses to provide customers with a clear and concise description of the product. This allows potential customers to quickly get an understanding of what they are signing up for and helps to increase conversion rates. Additionally, a subscription landing page allows brands to showcase the benefits of their product, which can be an effective way to persuade customers to sign up. This is especially useful for subscription services that have multiple plans or pricing levels.
- A landing page is a great way to collect lead information. Most landing pages will have a form with fields for visitors to enter their contact information, such as name and email address. This allows subscription businesses to build a database of potential customers and reach out to them with marketing materials.
- A landing page can be used to test different versions of the product. By constantly changing the design, copy, and other elements of the page, subscription businesses can measure the effectiveness of different versions. This is a great way to optimize the page for higher conversion rates.
All reasons aside, as a newcomer or a previous member of the subscription business, you know how competitive the field is. If anything, you’re gonna want to appear professional, considerate, and knowledgeable about the selling plan you’re offering. The subscription landing page is a great way for customers to compare your business to other subscription offers without having to navigate all your product pages one by one.
15 Features of a Successful Subscription Landing Page
It is important to carefully decide on the different elements of your subscription landing page because this will determine how effective it is in converting visitors into subscribers. A landing page is the first thing your visitors will see when they arrive on your website, so it is important to make sure it has the right elements that will entice them to take action!
1. Clear and Concise Headline
The headline of a subscription landing page should be clear and concise, summarizing what the page is about and why someone should consider subscribing. It should be eye-catching and draw the attention of the user. Don’t be afraid to use humor or trends for your wording. Customers are more likely to explore your web page if they feel a sense of intimacy and friendship.
For example, if you’re offering a monthly coffee subscription, an enticing headline could be: “Never Run Out of Your Favorite Brew – Join our Coffee Subscription Today!” This highlights the benefits and creates a sense of urgency, encouraging visitors to subscribe.
2. Compelling Copy
Compelling copy is essential for a successful subscription landing page. It should entice the user to take action and explain why they should subscribe. It should be written in a way that speaks to the user and grabs their attention.
3. Benefits of Subscribing
The subscription landing page should clearly explain what benefits the user will receive by subscribing. It should be specific and detailed, so the user knows exactly what they are getting.
The main body of your subscription landing page content should lucidly outline the benefits and features of your subscription offerings. Use simple language and bullet points for easy readability. For instance, you could list the benefits like “Freshly roasted coffee delivered to your doorstep” or “Enjoy a new coffee variety every month.” This gives your potential subscribers a clear picture of what they stand to gain by subscribing and how your offering is superior to competitors.
4. Subscription Landing Page
Credibility
Use any means of credibility for your subscription landing page, such as customer reviews, awards or certifications. This will help the user to trust the company and feel more comfortable about subscribing. Are you partnering with a reliable delivery service? It is important to provide credible evidence as such; if your subscribers have been provided with reliable information, they are more likely to trust you with a recurring basis of purchases.
5. Layout of Subscription Landing Page
The layout of your subscription landing page can have a major impact on how users interact with it. It is important to consider the placement of elements such as text, images, and buttons so that they do not interfere with the readability and usability of the page. Additionally, using a grid-based layout can help create a sense of organization and balance.
6. Color Scheme
Choosing the right color scheme for your subscription landing page can be a crucial factor in the success of your page. Colors evoke different emotions in people, so it is important to choose colors that accurately convey the message you are trying to communicate. For example, bright and vibrant colors can be used to create a sense of excitement, while softer and more muted colors can convey a sense of tranquility.
7. Typography of Landing Subscription
The typography used on your subscription landing page should be easy to read and attractive. Choosing the right font, size, and color can help ensure that your page looks professional and is easy to read. Additionally, using typography to create a visual hierarchy can help draw attention to the most important elements on the landing page subscription. (Don’t underestimate the power of making words bolder!)
8.High Quality Images
Visuals are potent tools for capturing visitor attention and conveying your message effectively. High-quality images, infographics, and videos of your products or services can significantly boost your subscription landing page’s appeal. Including the right images on your subscription landing page can be a great way to engage users and draw their attention to the page. Using high-quality images that are relevant to your message can help reinforce the message you are trying to communicate.
For example, including images of your coffee varieties and a video demonstrating the brewing process can help potential subscribers visualize the value of your offerings, making them more likely to subscribe.
9. User-Friendly Navigation
Creating a user-friendly navigation system is essential for a successful subscription landing page. Including a navigation bar at the top of the landing page subscription makes it easy for users to find the information they need. Providing clear and concise labels for each page can help users understand what each link is for and encourage them to make clicks. Don’t forget to add a search option to make the experience easier for your subscribers too.
10. Capture Form
A capture form should be included on the page, so users can easily enter their information and become part of your marketing campaigns (such as newsletters or email marketing flows). It should be designed in a way that is user-friendly and easy to understand.
11. Call-to-Action Button
Creating clear and concise calls-to-action (CTAs) is essential for a successful subscription landing page. It is important to make sure that the CTA is visible and easy to understand so that users know what action they need to take. This could be a ‘Sign Up Now’ button, a contact form, or a subscription link. The CTA should stand out on the page, typically using a contrasting color, and guide visitors on what to do next to subscribe. It’s also a good idea to add a sense of urgency to your CTA, such as “Subscribe now and get your first month free!”
Social proof in the form of testimonials, reviews, and case studies can serve as powerful tools of persuasion. By displaying positive experiences from existing subscribers, you can build trust and reassure potential customers about the value of your subscription offering. For instance, including a testimonial from a subscriber stating, “I love waking up to a new coffee flavor every morning. The subscription is worth every penny!” can significantly enhance your subscription landing page’s conversion potential.
13. Security Features
It is important to include security features on a subscription landing page. This includes secure payment processing and data encryption. This will help to protect the user’s information and give them peace of mind. You can always mention that you’re working with a Shopify subscription management app such as Subify; This will ensure your subscribers that their orders are being handled correctly and automatically, with an expert support team in the background.
14. Mobile-Friendly Design
It is important to ensure that the subscription landing page is mobile-friendly. This means it should be optimized for all devices, so users can easily access the page and subscribe. Good news is, Subify’s subscription widgets are compatible with all devices, including desktops, mobile phones, or tablets. (We don’t want you to lose a customer over a bad font on a mobile screen, do we?)
15. Clear Pricing
The pricing for the subscription should be clear and easy to understand. It should be broken down into different plans considering subscription pricing models, so users can choose the one that best fits their needs. Use your Subify dashboard to add different discounts and delivery frequencies to your subscription products.
Conclusion
A successful subscription landing page on your Shopify store is key to increasing customer engagement and boosting sales. It’s investment-worthy, practical, and proven.
Subscription landing pages can include any or all of the elements explained above, depending on your Shopify store theme and decorations. How it’s implemented is entirely up to you and your team.
And let us tell you: don’t worry about the expenses. You don’t need to back off because you don’t have a developer or graphic designer on your team.
With Subify, you’re covered. Our Customer Success Managers are experts at what they do. As they look over your store and requirements and listen to all of your preferences, they will make sure that you have the best subscription landing page possible.
Are you reading to give it a try? We’ll guarantee a safe subscription landing for you; let us fly
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