Shopify Subscription App

Boro Built’s Rapid Growth with Subify: 700 active subscribers in 4 months!​

Boro Built's Rapid Growth with Subify: 700 active subscribers in 4 months!


Boro Built is a one-stop shop for everything related to health, wellness, and fitness. Launched as a brick-and-mortar store in Murfreesboro, Tennessee, Boro Built expanded to e-commerce and eventually shifted to the Shopify platform.

They launched the Boro Box, a subscription box for supplements, and quickly amassed around 700 active subscribers in less than four months.

Boro Built’s mission is to help customers become the best version of themselves, and with Subify’s support, they’ve managed to create a thriving subscription business.


Boro Built wanted to offer a new subscription box for supplements, catering to the needs of health and fitness enthusiasts. The challenge was to create a compelling subscription offering, market it effectively, and build customer loyalty to achieve sustainable growth. Additionally, they needed to find a subscription app that would integrate seamlessly with Shopify and offer personalized support to their unique needs. 

After researching various subscription apps, Boro Built chose Subify for its personal touch and ability to quickly address their needs. They launched the BoroBox, a subscription box containing supplements that customers could customize through a survey. Subify’s subscription portal allowed customers to manage their subscriptions with ease, contributing to the success of the BoroBox.

Brian focused on several key actions to acquire subscribers and increase loyalty:

  • Crafting an irresistible offer: Boro Built created a subscription box with products valued at over $100, offering it for $55 for the first month and $75 thereafter. This irresistible offer made customers feel they were getting great value for their money.
  • Utilizing video content and user-generated content (UGC): Boro Built leveraged video content on platforms like TikTok, Instagram, and Facebook to showcase their subscription box. They also encouraged customers to share their own unboxing videos, generating buzz around their product.
  • Building a strong community: Boro Built fostered a sense of community among subscribers by providing responsive customer service, accommodating special requests, and creating a Discord channel where customers could interact with each other.
  • Improving the subscription landing page: Boro Built continuously optimized their landing page based on customer feedback and their own experiences as customers, resulting in a higher conversion rate.

By implementing the solutions mentioned above, BoroBuilt experienced tremendous growth in their subscription business. They now boast around 700 subscribers in just four months, with subscriptions accounting for 65-70% of their revenue. Their customer retention rate is strong, with an 80% retention rate and a churn rate of just 20%. BoroBuilt’s conversion rate on their landing page has also increased to 63%, showing that their strategies are effective in driving subscription growth.

BoroBuilt’s successful subscription business is a testament to the power of Subify’s personalized features and support, combined with strategic marketing efforts and a strong sense of community. By focusing on the key actions outlined in the solution, BoroBuilt managed to rapidly grow its subscriber base, increase loyalty, and achieve sustainable success in the competitive health and wellness market.

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